Project overview

Harmonia is an app which provides mood-based playlists to help with anxiety, stress or to help you sleep. The app also have a community feature for users to talk anonymously about their issues without the fear of judgement.

Business impact

• Increased Revenue: Premium subscriptions with exclusive playlists and ad-free listening.
• Better Retention: Custom playlists and community access boost loyalty and reduce churn.
• Competitive Edge: Voice chats and breathing exercises differentiate Harmonia.
• Upsell Potential: Opportunities for future add-ons like therapy sessions.
• Stronger Brand: Premium features elevate Harmonia as a wellness-focused platform.

Why was this needed?

Conditions like anxiety, stress and insomnia are very common in the youth due to many reasons. Each person having their own way of dealing with these.

So I chose to solve the problems that people are facing while choosing musics based on their mood.

Market research

Since the target audience (18-40) and their core problems were known, I dig deeper into their needs by using surveys and analysing research papers online.

Here are the key findings –